Sociology Essay Example | Topics and Well Written Essays - 250 words - 23

Sociology - Essay Example Among the things I will tackle in my research include the peoples’ sexual attitude, ideology and behaviors, the relationship between sex and marriage for example pre-marital and extramarital sex, child bearing, sexual diversity for instance homosexuality and bisexual relationships, divorce among others (Jeffreys 27). Sexual ratio at birth and the preference or importance attached to children of different gender in the two countries will also be discussed. Population ageing and Age Dependency Ratios is also an important issue when it comes to sexuality. In regard to this concept, the research will look at the impacts of fertility and mortality transitions on the elderly people in both countries and all issues surrounding it. Much emphasis will also be given to the policies that govern sexuality and fertility in these two countries for instance in regard to birth controls and abortion and their consequences. The one- child policy in China is an example. My research will take a form of a critical and synthetic literature review evaluation in regard to the different aspects that are associated with sexuality in both China and the United States of

Marketing-Defining a Communication Plan Essay Example | Topics and Well Written Essays - 500 words

Marketing-Defining a Communication Plan - Essay Example Graves Enterprises is doing well in its business activities in the market while it has been focusing attention on business expansion and develop a new customer base for their for their consumer products. However its business operations in particular require the company to adopt far reaching changes to the existing communication strategy and its orientation. Any communication strategy must have a customer retention focus that will ultimately produce the desired results. While this would effectively address the concerns raised by the consumer marketing director, there would be a greater degree of structural changes in communication within and without the organization (Zambardino, 2003). 47% of customers being retained would have a positive impact on revenue and profit related outcomes of the company. However $ 2 per unit in gross profit means nothing in the absence of the breakeven figures. The company may have lot of financial commitments by way of sales cost and therefore the net profit margin can be considerably reduce if the 47% customer retention plan fails. Thus the advertising campaign must be not only focused on the core customer base but also be extended to include the peripheral customer whose retention matters in the long term. As the Marketing Director commercial products suggests the current cash cows of the company would be compelled a carry a greater burden if the slow growth market tend to cash unexpectedly. The company might have a lot of problem children and dogs and as a result there might be a few cash cows and stars. Assuming the communication strategy as based on advertising works out successfully, the net return on the investment must be proportionately higher (Percy, 2008). In other words per unit advertising cost must be much less to support cash cows to move in to sustainable long term profitable stars. Thus the marketing communication plan of the company must be based on a proper alignment of the Boston Matrix with the